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Jennifer Johnson
Principal

Jennifer has over 20 years of experience in the market research and strategic consulting field – all at LJR Custom Strategies and its predecessor firms. Jennifer started as a research assistant in 1993 and has literally learned her business from the ground up.

Over the past two decades, Jennifer has conducted over a thousand surveys, focus groups, and in-depth interviewing projects for a wide range of political, business, non-profit, educational, cultural, environmental, and trade association clients. In addition, Jennifer has lectured on survey research and strategy at American University's Campaign Management Institute and LSU.

Jennifer is well regarded for her accessibility to her clients and her attention to detail. She is also known for her ability to provide actionable results to clients whether they are well versed in strategic research or have never fielded a research project before. Jennifer is a true consultant who is committed to working behind the scenes so her clients can shine.

Outside of work, Jennifer is the treasurer of the board of the Louisiana Budget Project, a national officer for Phi Mu Fraternity, and chair of the Finance Committee at St. Mark's United Methodist Church.  Jennifer earned a B.A. degree in Political Science from William and Mary. A native of Pittsburgh, PA, she and her husband, Matt, are residents of New Orleans, LA.

Jennifer can be reached at 504-717-8509 and jennifer@ljrcustomstrategies.com

David Dougherty
Principal

David has both formal training in public opinion research and diverse, hands-on experience communicating with voters and consumers in the United States and around the world.

Since 2001 David has been affiliated with the National Democratic Institute for International Affairs (NDI) where he has directed qualitative and quantitative studies and provided strategic advice to political party leaders, executive branch officials, and civil society organizations in Afghanistan, Bosnia, Iraq, Kosovo, and Macedonia. Closer to home, David has provided polling and strategic guidance to numerous political organizations, labor union political action committees, and environmental groups, as well as various state and local party organizations and numerous individual candidates. In the private sector, David directs strategic research for Third Age, a division of CliftonLarsonAllen LLP, consultants to senior living and long-term care providers.

Most recently, David had his own consultancy, Custom Strategic Research. From 1999 – 2003, he was a Senior Vice President at Global Strategy Group. Over the years David has also managed political campaigns, served as a communications strategist for the Democratic Congressional Campaign Committee, and taught numerous classes and workshops.

David holds a bachelor's degree from St. Joseph's University in Philadelphia and a Master's Degree in Public Opinion Research from the University of Connecticut. He lives in Washington, DC with his wife Clare and sons Brendan and Will.

David can be reached at 202-330-2374 and david@ljrcustomstrategies.com

Jim Lauer
Senior Consultant

Founder of predecessor firm, Lauer Johnson Research, Jim has worked in Democratic politics and opinion research since 1978.

Before forming Lauer Johnson Research, Jim was President of James Lauer & Associates where he directed over 250 studies for clients involved in the creation of the cellular telephone industry. Jim served as Director of Survey Research for the Democratic Study Group in the early 1980's. While at DSG, he conducted over 100 surveys for 50 members of Congress. Jim managed political campaigns across the country before beginning his career in political polling and public opinion research.

Jim received a B.A. degree in Political Science from Colorado College and attended the graduate program of the School of Government and Public Administration at the American University for studies in politics and quantitative methods. He later served as an Adjunct Professor at American University lecturing students on polling methodology in political campaigns. Jim and his wife Susan, both native North Dakotans, reside in San Francisco, California. Jim is an avid cyclist and has traveled the world on biking adventures. His daughter, Caitlin, is a recent graduate of Macalester College in St. Paul, Minnesota.